There are over 1 Billion Instagram users, 2.85 Billion Facebook users, and 1 billion hours of content is being consumed on YouTube - these are not just numbers but a testament to the potential of social media in terms of reach. Social media is no longer limited to networking. It has become an important platform for businesses and freelancers from every domain to reach their potential customers. So, as a makeup artist how can you leverage social media to get more clients? Let’s discuss some actionable points in this article.
The Power of Social Media and How Can Makeup Artists Use Social Media to Get More Clients
Beauty influencers and makeup artists are some of the most loved accounts on social media and enjoy a huge fan following. Parul Garg one of the leading bridal makeup artists has 1.6 million followers on Instagram, Chandni Singh one of the leading makeup educators and bridal makeup artist has close to 1 million followers, Billy Manik another renowned celebrity makeup artist has a huge fan following of over 2 Million, such examples are plenty. It is not just about the number of followers, it is about the reach that social media helps makeup artists to leverage and an opportunity to meet and convert potential clients. But it is not as easy as it sounds. It requires a plan, time, and most importantly consistent efforts to reap the full benefits of social media to get clients and grow your business. Let’s talk about some tricks of the trade that makeup artists can use to use social media as a powerful tool to reach potential clients.
Have a Plan
There’s a difference between handling personal accounts of social media versus using it for building your brand or business. Doing it on an Adhoc basis will only mean that you are wasting precious time without a clear-cut goal or results. It is critical to have a plan. Having a social media calendar will help you organize and start with your social media journey. As a makeup artist, ensure that you post content relevant to makeup and showcases your expertise and your work. For instance, as a bridal artist posting various bridal looks will be important and how innovatively the content is presented will differentiate your account from others. You can look at fellow make-up artists with a large fan following for inspiration. Some themes around which you can post content can be - showcasing your expertise, how-to videos, makeup trends, and topical posts. Here are some makeup artists you can follow for inspiration - @amritkaur_artistry, @jasmeetkapanyofficial, @swativerma, @pakkhi
Get a Business or Professional Account
It can be tempting to be on a social media platform that is most popular. But to maximize reach it will be important to not spread thin and choose the right platforms. Updating social media content for business can be very time-consuming. Choosing the most favorable platforms is a way to ensure you spend your time and efforts on platforms that have chances of higher success. For makeup artists, the most fruitful mediums can be Instagram, Facebook, and YouTube.
Another critical aspect is, ALWAYS go for a business account on Instagram and a business page on Facebook. The reason - professional accounts have features like adding a CTA (Call to Action) button on your account and with every post that can help visitors directly enquire about your service, book an appointment, visit your website, and more with a click of a button.
Facebook Business account allows adding a call to action based on your preference. You can also directly lead customers to your WhatsApp number (preferably business account), making it easier for them to connect with you.
Another advantage of business accounts is that it allows you to create paid campaigns at a very minimal cost. You can start with just 500 Rs. and create a campaign to reach clients in your nearby vicinities or in your city. Such campaigns can help you target people beyond your followers, which is great since you do not have to rely on your follower count to get business.
Mix It Up
Ensure that you are not just posting static images, get innovative with the formats. Use short videos, reels, as well. Irrespective of the format, ensure you talk about makeup only. Using clients for social media posts is a great way to reach more clients and generate word of mouth. Take for instance. For instance, Mona Sangha a leading bridal makeup artist makes innovative short reels/Tiktok videos with her clients, tagging them in the video too. Not only it helps to get the visibility it automatically showcases the work in front of the client’s network.
Instagram post from Mona Sangha’s account @monasangha
Creating innovative content will also require you to have an understanding of the basic tools and techniques for creating various formats of content. For instance, for video, you will have to be familiar with some basics of video creation, in terms of lightings, some basic editing tools, etc. Also, using relevant hashtags will also be critical to ensure that your posts get higher visibility. While adding hashtags, do a bit of research on what are the hashtags that are used by fellow makeup artists who have a large number of followers.
Get Client Reviews and Testimonials
As a makeup artist, your work speaks loud and your client’s appreciation speaks louder. Makeup artist’s success does not just lie in the fact that how well you do makeup but also in how you build a relation, communicate and put your clients at ease. A client’s testimonial will be a testament to not your skills but also how reliable and professional you are. Take for example, bridal makeup artist Anu Malhi and Sneha Grewal have specific highlights sections for customer testimonials.
The phrase ‘out of sight, out of mind’ is apt when it comes to social media. Ensure you are active on your account and post consistently, respond to DMs as much as you can. This brings us to the importance of the first point - have a plan. When you have a weekly plan around what will you post and the frequency of your posts, it will automatically help you be consistent. With tools like Buffer you can create your content when you have time, and then just schedule them on the platform and forget about it. The tool will take care of posting it at the right time as per your schedule.
Social media can be a powerful tool for a makeup artist to get clients, build their brands and reach customers, that otherwise would have been beyond reach. However, it will need consistent effort, time, and patience. These five tips on how makeup artists can use social media to get clients will help you get started and help you leverage the full potential of social media to get more clients, grow your business and become successful makeup artists.