Be it the glamorous Bollywood and Hollywood stars or our favorite fashion influencers, the trend of investing in sustainable fashion is a hit like never before. One can identify sustainable fashion as a step towards saving the environment as well as being cost-effective.
To dig deeper into the world of sustainable fashion and adapt it we need to first start off with what is exactly meant by sustainability in Fashion.
What is sustainable fashion?
Sustainable fashion often referred to as re-fashion or eco-friendly fashion is a term that has lately been used quite extensively. It is an approach to source, manufacture, and trade fashion articles that maximize the benefits to the Fashion Industry but also, at the same time help minimize the ill-effects of the industry on our environment. In simple words, it covers all the garments, footwear, and fashion accessories that are made and used keeping the environment in mind.
Why choose sustainable fashion?
A shocking fact is that the fashion industry accounts for around 4 to 10 percent of the global greenhouse gas emissions increase and is the second-largest polluter of the environment. Textile wastes take up to 200 years to decompose. With every wash, synthetic fabrics release thousands of microfibers into the water and the air. The toxic wastewaters from the industries go untreated and affect the ecosystem with a great thud.
Mindfulness about the environmental impacts of the fashion industry is not just a trend but rather a need of the hour!
Another added benefit of switching to sustainable fashion is the financial aspect. When you invest in eco-friendly fashion you might have to spend a little higher at the initial stage but comparing it to the long run, you definitely save a good amount of money as well as human resources and natural resources.
How to get started with Sustainable Fashion?
An individual might not be able to make much difference in the production process of the fashion industry but it doesn't mean you can't contribute your bit to environment-friendly fashion.
How buyers consume products plays a major role in defining eco-friendly fashion. Start with these 6 easy yet promising keys to revamp your fashion sense to better and sustainable fashion industry.
1. ADD TO CART, WISELY
The mantra is to 'buy less and buy better'. Watch what you shop, think about how many times on average you will wear the apparel or footwear before you tag it as non-wearable. Pick fashion items that can make you look great without having to compensate for the environment.
2. GO FOR CHIC BASICS
Invest into basics, colors, and apparel that can be re-styled easily with different pieces already available in your closet. Add neutral shades, subtle prints, and comfortable shoes and clothes to your wardrobe and use them in their best life.
Think along the lines of what would make a good outfit when paired with other available items in your closet, instead of how it looks in the store. This hack will be of great positive effect on the environment and also on your pocket.
3. NATURAL FIBRES TO THE RESCUE
Cut down on synthetic fabrics like nylon and polyesters as much as you can, as they do not decompose easily and result in landfills. Try to get clothes made out of natural and organic fabric materials, like hemp, linen, cotton, silk, wool, leather, and cellulose fibers.
Natural fibers during the production process are not 100% eco-friendly but at least they offer a better consumption quality as compared to synthetic ones.
4. RETHINK AND REDESIGN
We’ve all spent hours watching videos where the person transforms an old pair of jeans into a pair of shorts, a denim top, or even a denim dress. Go re-watch those videos, learn from them and implement our skills on all those old clothes lying in your closet. It's your time to unleash the hidden designer in you and try DIYs with your old clothes before you get rid of them.
Those who do not have the time for these reinventions, can simply go to their tailor and ask for whatever clothing that can be made from the old apparel. Even for accessories, you can try the transformations. For starters try using a pendant with black thread and use it as a hair accessory.
5. SHOP LOCAL
In the past decade, online fashion has emerged and taken over the local market at a great stretch. And with the blingy advertisements, awe-inspiring collections, and oh the variety, we’ve all been mesmerized and prefer the online mode of shopping for our favorites.
For a change, once in a while, visit your town’s local market. Check out the collection and you never know what beauty awaits to get to your wardrobe.
For one, window shopping will reduce the whole shipping process and charges, and other delivery and packaging hassles that follow. Secondly, it will also boost small businesses ' employment in your area.
6. TAKE CARE OF YOUR EXISTING WARDROBE
The most important one is taking care of the apparel, footwear and jewelry, and all the other items of your wardrobe. A fashion item no matter how costly can lose its charm if not handled with care. Treat your clothes, like you would treat a baby. When you care for your belongings, not only does that build a connection with the piece and make it difficult to be dumped without a thought but it also increases its potential life span.
7. THRIFT SHOPPING
In the past few years, thrift shopping has emerged as a trend in the fashion industry. Be it the Commercial Street (Bangalore) or the shops in Colaba Market (Mumbai), or our all-time favorite Sarojini Nagar Market (Delhi), all lovers of fashion look forward to the hauls and thrift articles that these markets offer. The reason behind thrift shopping becoming a sustainable fashion concept is because it helps minimize the consumption of energy in the manufacturing, logistic, and packaging processes and also offers a great deal on the monetary aspect.
Sustainability in fashion is your first step as a responsible citizen towards creating a healthier and eco-friendlier environment. So start to work towards your responsibility as a fashion lover yet a considerate citizen today!